EVIAN, France — "Customers are looking for a more intimate and confidential experience," confirmed Alain Dominique Perrin, chief executive officer of Richemont SA, in his keynote address at the WWD CEO Beauty Summit.

"Scarcity and craftsmanship will return as the first criteria of luxury and a brand that will again embody the values of ritual, cultural expression and spiritual meaning, as opposed to materialism alone," he continued, adding this has been a trend predating the events of Sept. 11.

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