By  on February 10, 1994

NEW YORK -- People for the Ethical Treatment of Animals said Wednesday it has a new lineup of models -- including Naomi Campbell -- who'll appear in the buff on a poster protesting the use of fur. The poster will be plastered all over Lillehammer, Norway, during the Winter Olympics this month, PETA said.

In November, PETA got a lot of exposure for its cause when it unveiled a billboard of a nude Christy Turlington with the tag line: "I'd Rather Go Naked Than Wear Fur."

Other models appearing in the poster are Tatjana Patiz, Emma Sjoberg, Fabienne Terwinghe and Heather Stewart-Whyte, according to Dan Mathews, PETA's director.

Photographed by Patrick Demarchelier, the $30,000 campaign shows the models posing nude with PETA's slogan in both English and Norwegian.

Mathews said the campaign is part of the organization's new focus on the fashion industry and will use both models and designers.

"People like Todd Oldham, Christy Turlington and Naomi Campbell have really opened up doors for us," he said. Oldham designed a float for the group's Fur-Free Friday parade here last November.

Campbell could not be reached for comment.

After the Olympics, Mathews said PETA will run billboards of actress Kim Basinger -- also posing naked -- in major European cities starting in March. Shot by Greg Gorman, the ad reads: "Beauty Is Not About Wearing Someone Else's Coat."

Meanwhile, over in the fur camp, industry executives say that while Christy Turlington was posing naked for PETA, she was donning a shearling suede coat with a fox fur trim in an ad that appeared in French Vogue for Loewe, a Madrid-based leather manufacturer.

The Fur Information Council of America, which represents fur retailers in the U.S., called the ad, which ran last November, "ironic."

Carole Wynne, executive director of the group, said the ad is another example of PETA's "do as I say, not as I do" way of thinking.

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