NEW YORK — It looks like P. Diddy isn’t the only hip-hop apparel mogul getting a backer.

Russell Simmons, founder and chief executive officer of Phat Fashions, has signed a deal with Kellwood Co., industry sources said. As reported, Simmons has been on a quest for backing for quite some time and has been negotiating with Kellwood and Tommy Hilfiger during the past few months.

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