By  on April 13, 2007

NEW YORK — The Philosophy story is about to get a lot more colorful.

The feel good beauty brand, which was acquired by the private equity firm the Carlyle Group in January, has designs to introduce a full-fledged cosmetics line, perhaps as early as spring 2008, and has tapped Kevyn Aucoin Beauty co-founder Eric Sakas for the purpose.

The line marks Philosophy's second attempt at color. At the time of the brand's launch in 1996, the Phoenix firm had an array of makeup products, including Soul Eye Shadows, He Makes Me Blush and Complete Me Mineral Makeup. Philosophy discontinued the effort in 2000, and has since peppered its offering of skin, hair care and fragrance products with a handful of makeup items.

Now, as part of an ongoing effort to round out its beauty range and evolve into a lifestyle brand, Philosophy plans to introduce a color cosmetics line that suits its "makeup optional" positioning.

"‘Makeup optional' never meant 'makeup never,'" clarified Cristina Carlino, founder and executive chairman of Philosophy. In December, Carlino recruited Sakas as director of color development to create the cosmetics line. "Eric brings the focus to color cosmetics that I lacked. He approaches things simply, just like Philosophy," said Carlino. She added that the company's new chief executive officer, E. Michael McNamara, considered color cosmetics a top priority. The former Neutrogena Corp. executive officially comes aboard May 15.

Referring to the upcoming introduction of color, Carlino promised, "This will not be a quite launch. There will be bells and whistles."

Sakas, who is based here and travels to the Phoenix headquarters monthly, rose through the beauty ranks at Kevyn Aucoin Beauty, a brand he cofounded with Aucoin, his longtime business partner and companion.

After Aucoin's death in 2002, Sakas continued to run the brand as creative director and president until he left the company in May 2006. Declaring that his post at Philosophy is his "dream job," Sakas said, "I have had the opportunity to work with Kevyn, who was visionary in what he achieved, and now I'm working with another visionary, Cristina."

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