Forget finance, medicine, the law or technology. If you want to make big bucks in a short time these days, become a fashion photographer.
Top photographers can earn more than $100,000 a day shooting ad campaigns for major fashion and beauty brands — a process that typically takes three to five days. As for their rates, there are many details to take into account — such as, what will the usage be? Will the ads run nationally or internationally? For ad campaigns, photographers also tend to use three to five full-time assistants and a digital tech, plus a small army of freelancers if they can. And even the most prestigious photographers will take a cut in pay to do a high-profile campaign or a favor for a friend. Taking all of that into account, up-and-coming photographers tend to earn about $25,000 to $50,000 per day for a fashion ad campaign, while more seasoned ones make between $75,000 to $100,000 a day, and major names can make more than $100,000 a day.
WWD surveyed fall ad campaigns to find out which photographers shot what ad. Of course, we're talking about fashion — and styles could change next season, if they haven't already. After all, most brands are shooting their spring campaigns now. Here, a list of the fall campaigns:
Craig McDean: Christian Dior Calvin Klein Collection Gucci Blumarine Anna Molinari MaxMara Emporio Armani Oscar de la Renta Prada Sport Inez van Lamsweerde and Vinoodh Matadin: YSL Chloé Stella McCartney Givenchy Jean Paul Gaultier Ungaro Balmain Lanvin Men
Steven Meisel: Prada Lanvin Mulberry Pringle of Scotland Dsquared Belstaff Alberta Ferretti
Mert Alas and Marcus Piggott: Giorgio Armani Armani Jeans Louis Vuitton, with Scarlett Johansson Roberto Cavalli Valentino Miu Miu
Mario Testino: Burberry Michael Kors St. John Versace Donna Karan Ferré Two Hugo Boss campaigns Ferragamo
Peter Lindbergh: David Yurman Hermès Moschino Calvin Klein Underwear Club Monaco Hugo Boss
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)