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NEW YORK — When Piaget picked Trudie Styler as the recipient of its first Magic Reflections Award, the jeweler’s executives couldn’t have anticipated the surprise they got at Wednesday’s awards presentation.
This story first appeared in the May 12, 2003 issue of WWD. Subscribe Today.
Styler was honored for her work with the Rainforest Foundation, which she and her husband, Sting, founded in 1989. As Philippe Léopold-Metzger, Piaget’s chief executive officer, got ready to hand her the award, Sting suddenly appeared onstage to present the actress and movie producer with a labyrinth-like pendant necklace set with white diamonds and pink sapphires.
“People often come up and thank me for the work I’ve done for the Rainforest, when all I’ve really done is sung a few songs and tried to look cool standing next to her,” said Sting, whose wife looked awestruck, since she expected him to be in London at the time. “She makes me look good.”
“The whole goal of tonight’s event is to raise more awareness of the great problem that we have that challenges us all…that our earth cannot be taken for granted,” said Styler.
For the occasion, Piaget transformed the Manhattan Center into a rainforest-like oasis with ponds, waterfalls and grass fixtures that displayed its newest collection, the 30-piece Magic Reflections. The line draws heavily from nature, with pieces inspired by leaf, tree, waterfall and fountain motifs also featured in the company’s new ads shot by Torkil Gudnason. The division of Richemont also recently formed an alliance with the Rainforest Foundation.
“The partnership with the Rainforest Foundation works because our campaign and new jewelry line Magic Reflections is inspired by nature,” said Thomas Van Der Kallen, president of Piaget North America. “We thought it was a good gesture to support nature.”
At the event, several Broadway stars including Marva Hicks from “The Lion King,” B.J. Crosby from “Smokey Joe’s Café” and “Ragtime” lead LaChanze performed such songs as The Beatles’ “The Long and Winding Road,” U2’s “I Still Haven’t Found What I’m Looking For,” Robert Palmer’s “Addicted to Love” and Prince’s “Kiss.”
Among the 350 guests were Richard Gere, Bai Ling, Alek Wek, Angela Lindvall, Ingrid Seynhaeve, Muffie Potter Aston and Laura Haring. The silent auction, which featured 14 items including an African safari and a guitar signed by Sting, raised about $50,000 for the foundation.