By  on April 21, 2006

NEW YORK — Art Spiro hopes retailers will get Lucky this fall — his company's Lucky Number 6 fragrance masterbrand, that is.

Spiro, president of Liz Claiborne Cosmetics and its fragrance brands — which include Curve, Realities and Ellen Tracy — said he is excited about bringing the apparel brand's first fragrances into the market in August. He noted that he sees the Lucky scents as part of the company's evolution from a very promotional, department-store-only fragrance house to a more diversified beauty company that also offers brands suitable for higher-end specialty stores like Saks Fifth Avenue, Neiman Marcus and Nordstrom. "Over the next two years, we will continue to diversify our distribution," he noted.

While Spiro declined to give specifics, it's likely that some of the more upscale brands owned by Liz Claiborne Cosmetics' parent company, Liz Claiborne Inc. — such as Juicy Couture and Dana Buchman — could see their own fragrance projects come to fruition. Liz Claiborne Inc. purchased 85 percent of the Vernon, Calif.-based Lucky Brand Jeans for $85 million in 1999 and has since acquired the remaining shares. And the scent has already earned a seal of approval from Gene Montesano, Lucky's founder: "We feel the packaging is outstanding and the advertising breakthrough. We're looking forward to the fall launch of the fragrance."

Spiro noted that the number six, in Chinese culture, is said to be lucky, making the name a natural for the first Lucky-branded fragrances.

Both scents were developed by International Flavors and Fragrances. The men's juice, by IFF's Clement Gavarry, Jean-Marc Chaillan and Loc Dong, is what Spiro terms "a mysterious, woody fougère." Its top notes are of watery greens, balanced with bergamot, neroli and pineapple zest; its heart is of supple suede accord, hydroponic plum, geranium, ginger lily and nutmeg, and its drydown is of cashmere, tonka bean, amber, sandalwood, cedarwood and musk. The women's scent, by IFF's Loc Dong, Laurent LeGuernec and Pascal Gaurin, is a warm floral. Its top notes are of tiger lily, living osmanthus, peony and crushed lotus leaves; its heart is of jasmine tea, wet lychee and shiso, and its drydown is of amber, cashmere woods and musk.

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