By
with contributions from Lara Farrar
 on May 22, 2012

BEIJING — There’s one way to get ahead of the competition: Roll out your spring 2013 collection three months ahead of the rest of the fashion world, and do it in Beijing rather than Paris.

Pierre Balmain’s new collection, shown for the first time in the Yintai Centre here, debuted months before the normal timetable for two reasons, said Balmain Group president Alain Hivelin. First, the gesture served to “pay a tribute” to the company’s partners and potential partners in China, he said. In addition, it brought attention to the brand in a way it couldn’t have otherwise.

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