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NEW YORK — Parfums Givenchy will make its most assertive fragrance move of the past seven years with the launch of Very Irresistible Givenchy, coming in mid-August. Sources estimated that the fragrance could do upward of $100 million globally, with the U.S. accounting for $30 million or more of that figure. For more, see page 7.
This story first appeared in the May 9, 2003 issue of WWD. Subscribe Today.