NEW YORK — Kellwood’s latest line was launched, not with a mighty roar, but with the yelp of a poodle.

After a series of teaser adds, Pink Poodle finally revealed itself to retailers last month with a barking novelty card that also trumpeted “a colorful array of fine-gauge knit tops…guaranteed to make you feel pampered and pretty.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus