Green might be one of Australia's national colors (the other is gold) but, to date, eco-awareness hasn't been a national fashion priority.
Melbourne-based Lisa Gorman hopes to change that. In June, Gorman became the first mainstream Australian fashion designer to launch an organic range. A subbrand to her eight-year-old Gorman line, which boasts a $4.5 million retail sales volume, Gorman Organic is a line of basics made from fibers and yarns that are either organically produced or grown wild and harvested using environmentally sensitive methods.
The 15-piece collection uses 100 percent certified organic Indian or Turkish cotton and Thai bamboo. Comprised of tanks, Ts, pajamas, hoodies and underwear in unbleached white, gray mélange, black, yellow and blue, prices start at $16 for underwear and run up to $115 for a hoodie. Pieces are manufactured in Vietnam, while printing is done in Australia using environmentally sustainable ink.
The line is sold in Gorman's five Australian boutiques and wholesaled to 15 stores nationally, as well as in Japan.
Organics are crossing over into Gorman's main business as well. The designer has used organic denim for her main line's current denim capsule collection, and in January will launch an organic jeans line, Jean Green, which uses 100 percent organic cotton, dye and materials. Priced from $151 to $222, styles include a zip pocket jean with slim legs; wide-leg, high-waist flares, and skirts.
"Often, organic products are a bit 'hippie,'" said Gorman, who is also working to make her business carbon neutral by 2008. "If you can make something that looks as good as it was ever going to look, organic or otherwise, and you offer it in sustainable fabrics and dyes, the choice is simple, [customers] feel like they're doing something good. We've got people coming in now because they know we do organic."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)