By  on June 24, 2013

MILAN — In the face of unfavorable consumer spending trends in Europe and slowing economic growth in Russia, China and Brazil, upscale children’s wear brands set to unfurl their spring 2014 collections at Pitti Bimbo, Thursday to Saturday, are stepping up their game.

Companies that still call their largest single market Italy — a nation besieged by swelling unemployment and an enduring recession — are in search of underexploited territories abroad. Kids’ wear brands here are planning to open stores in Africa, Latin America, the Pacific, Russia, the Middle East and China this year.

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