By  on June 18, 2012

Two new children’s lines with heritage on wheels will show at Pitti Bimbo.

Brand:
Fiat 500 Kids’ Collection

The story: Italian brand Fiat 500 has signed a licensing agreement with manufacturing company Preca Brummel for the production and distribution of its first children’s wear line. Clothes for girls and boys from four to 16 will be sold to high-end retailers and online.

Prices: Jackets 79 euros ($100); jeans, 69 euros ($87); hats, 19 euros ($24); sweatshirts, 59 euros ($74); polos, 45 euros ($57); girls’ T-shirts and polos, from 29 to 39 euros ($36 to $50).

 

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