Vilebrequin is branching out of swimwear with its first sportswear collection, as well as two new licenses, one for underwear and one for children’s wear, all of which will be on display at Pitti Uomo when the brand exhibits there for the first time in many years.
“It’s all going to have the Vilebrequin DNA, a beach-environment lifestyle and a little bit transitioning from the beach,” said North American chief executive Thierry Prissert. “You won’t see suits or ties.”
The sportswear collection will include T-shirts, polos, lots of linen shirts, cotton knits, light sweats, and shorts and trousers in cotton or linen. Shirts, trousers, knits and swim trunks will all retail in the $200 range. The brand will also have bags for the first time and new hat styles.
As always, the swimwear — beloved by bon vivants since the brand was founded in Saint-Tropez in the Seventies — will be offered in a lot of novel prints. The brand has also developed its first reversible swimsuit, patterned on one side and solid on the other, which can pass for a versatile pair of shorts.
Also on exhibit will be Vilebrequin underwear and loungewear made under a new license with Madamar. Briefs and boxers will start around $45. The partners are aiming for initial sales of 3 million euros, or $4.22 million at current exchange, going up to 10 million euros, or $13.6 million, in four years.
Children’s wear has been licensed to Altana SpA. That collection will reflect the same categories as the new adult sportswear range, and will launch at Pitti Bimbo, a week after Pitti Uomo ends. The line will retail for $65 to $110.
Vilebrequin will control U.S. distribution for both new licenses through its New York showroom.
“Naturally we’re going to carry some in our own stores, and we are going to do selective distribution through department stores,” said Prissert.
Meanwhile, during Pitti Uomo, Vilebrequin will celebrate the redesign of its Florence boutique, the first one to reflect a new concept being rolled out. The interior used to be very white; now it’s light blue. And the space is configured to accommodate all the new product categories.
“But it still represents the beach and escape,” stressed Prissert.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)