Here are six new and notable brands to check out at the Florence trade show.

RELATED STORY: European Brands Upbeat on Future Men’s Business >>

DKNY

In January 1994, Donna Karan made her European debut with the Donna Karan New York Menswear and DKNY Men’s lines at Pitti Uomo.

After a seven-season hiatus, she will return to bring a taste of her personal interpretation of the American urban and cool mood to Florence, showcasing the new DKNY Men’s collection, which was launched in 1993.

In line with the spring outfits, which Karan presented at New York’s Nasdaq MarketSite in September, the fall lineup, dominated by contemporary, edgy silhouettes, celebrates New York City style.

Designed for “a masculine, modern man and his hectic lifestyle,” as Karan said, tailored pieces in classic country fabrics are revisited with a modern twist and are mixed with more casual styles for a relaxed look inspired by outdoor life.

Centered around outerwear, the collection includes a range of options, from wool slim coats and double-breasted peacoats to flannel hooded jackets and wool and cashmere styles. There is also a big focus on leather, as shown on soft, washed lamb leather motorcycle jackets, shearling double-breasted coats and washed suede, zipped pieces featuring shearling collars.

The slim pants include more classic flat-front wool trousers and casual cargos with turned-up cuffs, paired with wool and angora sweaters, wool and alpaca cardigans or cotton shirts.

The color palette is dominated by dark, sober tones, such as black, dark navy, dark slate, graphite, cement, washed fossil and dark purple.


— ALESSANDRA TURRA

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