The 15 most popular leisure activities among women 18 years and older for the past 12 months.

Shopping is conspicuously missing from this list. That could be because many women consider it a chore rather than a pastime. Tennis is also absent, despite the ubiquitous, attention-grabbing styles worn by pros such as Venus and Serena Williams. But there are still plenty of other opportunities for retailers and manufacturers to tap. Women may be waiting for fashion-forward fly-fishing apparel or flattering clothes to wear around the campfire.

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