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Plaza Partners With CFDA Program to Target Breast Cancer

Plaza Retail Collection and Fashion Targets Breast Cancer host shopping event.

NEW YORK — Fashion Targets Breast Cancer has a few things up its sleeve in time for October, the designated Breast Cancer Awareness Month.

This story first appeared in the September 29, 2008 issue of WWD.  Subscribe Today.

The Council of Fashion Designers of America is teaming up with the Plaza Retail Collection, the conglomerate of stores opening at The Plaza Hotel next month. The Plaza Retail Collection made a $25,000 donation to FTBC, and will host an invitation-only shopping event on Oct. 22. Ten percent of the purchases that night, as well as 10 percent of all purchases at the hotel stores between Oct. 22 to 29, will go to FTBC.

In addition, shoppers will be able to buy a limited edition FTBC Latitudes International Beach Grass $25 scented candle, and a Betsey Johnson-designed FTBC $35 T-shirt at the stores.

The candle will also be available at Space NK’s four U.S. stores and Spacenk.com, and both candle and T-shirt will be sold at cfda.com. Sales of both items benefit FTBC.

“The Plaza has been interested in a direct relationship with the fashion industry,” said CFDA executive director Steven Kolb. “They felt that encompassing that, it would be great to partner with the industry’s breast cancer program, and they came to us to support FTBC.”

FTBC recently gave a total of $95,000 to several organizations: $25,000 to the Ralph Lauren Center for Cancer Care and Prevention; $20,000 to the Susan G. Komen For the Cure’s Greater New York City affiliate; $10,000 to the University of Arkansas for Medical Sciences; $10,000 to Vital Options International; $10,000 to Living Beyond Breast Cancer; $10,000 to Breastcancer.org; $5,000 to Young Survival Coalition, and $5,000 to Shop Well With You.

Meanwhile, FTBC just relaunched in Japan with Theory, featuring two special T-shirts, a handbag and badges designed by Theory design director Istvan Francer. Theory will sell these pieces in its Japanese stores next month. During Japan Fashion Week, Theory also hosted an event offering free mammograms.

In addition, the CFDA recently promoted Katie Campion to director of programs, taking over responsibilities previously held by FTBC program director Elizabeth Woolfe, who left the organization. Campion had been the CFDA’s director of membership and educational initiatives, and will continue to oversee those areas.

FTBC will mark its 15th anniversary next year. “We had really great success with Net-a-porter last year,” Kolb added, referring to the partnership with the e-tailer to sell specially created designer items to benefit the charity. “That was a terrific worldwide launch, and I am positive about the possibilities for next year.”