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Poland Seeks Fashion Fame

Poland is angling for a spot on the fashion radar. Organizers of the Poznan International Fair, a biannual event slated next for Sept. 2-4 in the western Polish town of Poznan, said they hope to showcase the best of the country’s fashion. The...

Poland is angling for a spot on the fashion radar. Organizers of the Poznan International Fair, a biannual event slated next for Sept. 2-4 in the western Polish town of Poznan, said they hope to showcase the best of the country’s fashion. The upcoming edition will feature some 400 exhibitors, 250 of which are based in Poland. The remainder largely hail from other Eastern European nations.

Organizers hope to create a buzz about the country’s young designers by staging fashion shows, trend forums, young designer contests and lectures on industry issues.

“Polish fashion isn’t as well known as it should be,” said Elizabieta Roeske, who manages the fair. “But it has a lot to offer.”

Roeske said most of the brands showing at the fair already have established businesses in Eastern Europe. “Germany, the Czech Republic and Russia are the biggest clients to the show,” she said. “But we are trying to bring in more Americans and people from the United Kingdom.”

Roeske said fashion has grown in importance in the domestic market during the last five years. “Stores have been opening and the market has been vibrant,” she said. “It’s been more difficult this year. But I think that’s the case everywhere.”

This story first appeared in the May 28, 2003 issue of WWD.  Subscribe Today.