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Polo’s New Basics

Polo Jeans Co. is adding two new jeans styles to its mix, calling each a "new fashion basic."<br><br>The first style is the Kelly, a women’s low-rise boot-cut jeans that are slim at the knee and thigh. The rise is one inch lower than the other...

Polo Jeans Co. is adding two new jeans styles to its mix, calling each a “new fashion basic.”

This story first appeared in the June 20, 2002 issue of WWD.  Subscribe Today.

The first style is the Kelly, a women’s low-rise boot-cut jeans that are slim at the knee and thigh. The rise is one inch lower than the other jeans on the line, and there is a slight pitch from back to front on the body. It is produced in 10-ounce cross-hatch denim and available in light and medium sandblasted washes. The second style, the RL Langley, is a men’s loose-fit jeans with a straight leg and zip fly.

“The Kelly is our new fashion basic boot-cut jean,” said Ross Klein, senior vice president of marketing for Polo Jeans. “It’s available in a variety of washes and fits and is meant to be a wardrobe staple and a nice mix between casual and dressy. It’s also priced so the customer can buy multiple pairs.”

Polo Jeans unveiled the styles at a showroom party last week. The theme was “blue,” in honor of the traditional denim color. Bubbles Bott, president of Polo Jeans Co., and Klein announced a new partnership the company will begin with JetBlue Airways that will include a national sweepstakes offer in the fall.

The Kelly retails from $49 for rigid fabric to $59 for stretch fabric.