Designer, marketing pioneer, dream-weaver: Ralph Lauren has seen the big picture from Day One. By getting inside his customers' heads, tapping into their ideals and aspirations, he has created a $4.3 billion global empire that's as much about reaching for a higher standard as it is about product. Now, 40 years in, he still sees the company's potential as "unlimited." Is he still having fun? "I love what I do," he says. "I created this baby and I see that we have a long way to go." For a look at where the company has been and where it's headed.

Ralph and Roger, On the Record

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