A small, discreet test of the Continental waters? Think again. Ralph Lauren is launching a bold push further

into Europe with a sprawling 16,000-square-foot flagship on Milan’s Via Montenapoleone, opening Thursday.

“This is not a trial run,” says Lauren. “This is where we are.” For an exclusive preview, see “Ralph Lauren’s New Milan Palazzo.”

This story first appeared in the September 8, 2004 issue of WWD.  Subscribe Today.