NEW YORK — As part of its efforts to take control of licensed businesses in emerging markets, Polo Ralph Lauren said Friday that it has assumed direct ownership of its brand in Argentina.

Polo Ralph Lauren products and stores exist in 16 other countries throughout Central and South America, a spokeswoman said. Exxel Group had held the license to distribute Polo products, both wholesale and retail, in Argentina, but Polo terminated the license, she said.

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