In its fourth installment, the 120-exhibitor Pool show, at the Alexis Park Hotel Aug. 24-28, continues to attract specialty buyers by word-of-mouth. The message of this show seemed to be unusual lines, and some buyers said the focus here was more on clothes, less on hype. While screen-printed T-shirts were prevalent, the number of women’s accessories and clothing lines swelled, and a shoe show made its debut in an adjacent conference room.

Amid club music and Ping-Pong tables, several new lines bowed, including London-based Soochi and Choosi, and a handful of fledgling Los Angeles lines — Touched, Inkd, Belka and Army Pink. Knickers, bias-cut dresses, asymmetric jersey tops and miniskirts sold well.

Wendy Waters, a buyer from Out of the Blue in Winnipeg, sat at a poolside table tabulating her orders from Soochi, OK 47 and Skaen, and said she was looking for pieces her customers wouldn’t be likely to find easily elsewhere.

Le Villers Popov of Factory People in Austin, Tex., checked out Eighties-style leather bags from a new Los Angeles, resource Em’ Lala, and said she was looking for “the next big thing” in denim and T-shirts with Japanese graphics. “There’s a lot of nice flavor at this show, from the Brooklyn vibe to the Japanese aesthetic. It’s perfect clothes for people to listen to music in.”

Jamila Payne, owner of online boutique Milla by Mail, who shopped for offbeat items to mix with more mainstream pieces by BCBG, agreed. “There is so much out there. You totally neglect your customer if you don’t come to shows like this.”

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