The 20 female personalities with the highest Q ratings, this year.
Celebrity and fashion go hand in hand. Before investing a fortune to hire a celebrity pitch woman, companies scrutinize Q-ratings – an index of a star’s commercial value. A sample of consumers nationwide is polled on the recognizability and likability of 1,700 celebrities. By dividing the number of people who say a star is "one of my favorites" by the number who’ve heard of the celeb, a Q-rating (Q stands for quotient, as in IQ) is obtained for each celeb.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)