The 20 female personalities with the highest Q ratings, this year.

Celebrity and fashion go hand in hand. Before investing a fortune to hire a celebrity pitch woman, companies scrutinize Q-ratings – an index of a star’s commercial value. A sample of consumers nationwide is polled on the recognizability and likability of 1,700 celebrities. By dividing the number of people who say a star is "one of my favorites" by the number who’ve heard of the celeb, a Q-rating (Q stands for quotient, as in IQ) is obtained for each celeb.

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