The 20 female personalities with the highest Q ratings, this year.
Celebrity and fashion go hand in hand. Before investing a fortune to hire a celebrity pitch woman, companies scrutinize Q-ratings – an index of a star’s commercial value. A sample of consumers nationwide is polled on the recognizability and likability of 1,700 celebrities. By dividing the number of people who say a star is "one of my favorites" by the number who’ve heard of the celeb, a Q-rating (Q stands for quotient, as in IQ) is obtained for each celeb.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)