Zac Posen is gearing up to launch a collection of designer watches with E. Gluck Corp. The partnership is Posen's first licensed deal in accessories, as the company's handbag collection is produced in-house.
"I love watches," Posen said. "I decided to design watches because time is of the essence and the Zac Posen woman is very punctual. I'm usually early."
Posen recently has begun to build his brand through licensing, having recently signed a deal with Selective Beauty to introduce a signature fragrance. The 26-year-old Posen is among the new wave of New York designers. He has shown at New York Fashion Week seven times and regularly dresses members of New York society and Hollywood celebrities. Gwyneth Paltrow wore a salmon Zac Posen gown to the 2007 Academy Awards, and the designer accompanied actress Lucy Liu to the 2007 Costume Institute Gala at the Metropolitan Museum of Art. She wore a purple piece.
"I want to create a global luxury lifestyle," he said. "It's about finding the right strategic partners and building out the Zac Posen world."
Mark Odenheimer, senior vice president at E. Gluck Corp., which manufactures and distributes watches under brands such as Anne Klein and JLO by Jennifer Lopez, said, "We saw Zac has had so much great p.r. for quite a while now and we knew we wanted to have a prestige designer brand to add to our portfolio. If you're going to go after someone, go after the best. We were looking for a high-profile, well-recognized designer. He's young, has a fantastic future and we think the timing is right."
The watches are slated to premiere at next April's watch show in Basel, Switzerland. E. Gluck hopes to have them in select specialty stores and fine jewelers by next summer or, at the latest, for fall 2008.
The watch styles are still being finalized.
"We're still going back and forth on so many of the looks and designs," said Michael Feagan, also senior vice president at E. Gluck Corp. "We want to dazzle people. The world doesn't need another watch line. We're doing something innovative that reads back to the Zac Posen brand."
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