NEW YORK — London-based independent Pout opened a mini-boutique in Manhattan’s Henri Bendel on Monday, a sign the brand is continuing its commitment to building a presence.
Pout launched a flagship store in Covent Garden 18 months ago and subsequently opened three more U.K. stores. It made its U.S. debut at Louis Boston last week.
The Bendel’s space displays the full 93-unit product line on bureau-top sets, has mirrors on the wall and features wallpaper of the same lace print found on some of the packaging. The in-store shop, located in a corner of the main floor, covers less than 200 square feet. It could approach $500,000 in first-year retail sales, according to industry estimates.
"It looks like a girl’s bedroom," said Emily Cohen, who performs chief executive officer functions along with Chantal Laren, but prefers to be called by her official title: top totty. Cohen, who thinks makeup has gotten "too serious," said of Pout’s budoir inspiration: "It’s about being fun, sexy and girly."
The Pout product offering, which now features eye, lip and cheek colors, will include makeup, makeup bags, implements, fragrance and bath-and-body by September. An additional sign that Pout is on a fast track to raise its profile is its plan to add limited innerwear, primarily panties, to its assortment later in the year. That plan is reminiscent of another British label, Agent Provocateur, the lingerie brand that infused its innerwear offering with beauty. Agent Provocateur also opened a boutique in Bendel’s, in October, following that with a SoHo store in December.
Cohen indicated that Pout is exploring the possibilities of adding distribution, including in-store boutiques, in the U.S., U.K., Ireland and Canada, as well as possibly a freestanding store in America.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia