AMSTERDAM — Pinault-Printemps-Redoute is playing for keeps.

PPR, the white knight that saved Gucci from LVMH Moët Hennessy Louis Vuitton’s hostile takeover bid back in 1999, is set to become the sole shareholder of Gucci next year and intends to keep it that way. PPR doesn’t have plans to sell off any of its shares in the Italian company because the French retailer is aiming to transform itself into a luxury goods heavyweight, said PPR chief executive Serge Weinberg.

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