By  on February 7, 2003

NEW YORK — Prada Beauty plans to continue fashioning its growth this spring by building on its skin-care strengths — with a twist.

The brand’s first-quarter introductions all focus on a skin-care base that adds "a visual finish." And for Jill Scalamandre, general manager of Prada’s beauty arm, Cosmetics International Distribution, the strategy is simply a matter of common sense. "Serious skin care is our focus," she said. "That said, there’s no reason why you can’t have good aesthetics with serious skin care."

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