NEW YORK — Prada Beauty plans to continue fashioning its growth this spring by building on its skin-care strengths — with a twist.The brand’s first-quarter introductions all focus on a skin-care base that adds "a visual finish." And for Jill Scalamandre, general manager of Prada’s beauty arm, Cosmetics International Distribution, the strategy is simply a matter of common sense. "Serious skin care is our focus," she said. "That said, there’s no reason why you can’t have good aesthetics with serious skin care."Scalamandre shies away from terming the products color cosmetics. "They have a hint of color, but these aren’t part of a color line," she said. "We’re not walking away from treatment. This isn’t about covering up skin. It’s about making skin better."The first of the products is Hydrating Gel Cream Matte, a moisturizer with a powder finish. Key ingredients include salicylic acid, vitamin C and kojic acid to minimize pores; phytoderm sugars and yeast to moisten and soften skin, and micro-powders to absorb excess oils, explained Jan-Henrik Schlossmann, vice president of marketing. First road-tested at Prada’s runway show last fall, the product launches in March. A package with five 3-ml. applications retails for $47.Hydrating Gel Cream SPF 15/Tint, which follows in April, will be available in four shades: Glow, Pale, Medium and Bronze. A tinted moisturizer, it contains caffeine, yeast, phytoderm sugars and hyaluronic acid to stimulate and hydrate skin, and micronized minerals to even out skin tone. "You can’t manipulate the size of a pore, but you can alter its appearance," said Scalamandre. A package with five 3-ml. applications retails for $40.Prada is also offering a gift set for Valentine’s Day, called Treat and Finish. Retailing for $95, the set includes a Prada cosmetics bag and tinted lip glosses in red and pink, as well as skin-care mini-doses. "Customers are responding well to the gift sets because they not only get the products, they get a Prada fashion item," said Scalamandre, who noted that the brand’s three holiday 2002 sets — ranging in price from $42 to $130 — sold through well before Christmas. "We’ll be expanding the projections on those for the next holiday season," she said with a wry smile.Neither Scalamandre nor Schlossmann would comment on first-year sales projections, but industry sources estimated that the three products together would generate about $5 million at retail globally.Sampling will be a key part of the campaign, with 60,000 Matte samples planned for launch, plus 160,000 samples of the tints planned to be distributed between April and June. An advertorial campaign is also planned for April and will appear in Harper’s Bazaar, Vogue, Allure and Elle, mentioned Schlossmann.While neither of the executives would comment, the brand is also said to be working on a fragrance, which could launch in the fourth quarter of 2003 or the first quarter of 2004.Prada Beauty items are available in just 90 doors globally — 40 perfumeries, 30 specialty department stores and 20 Prada boutiques in key cities. By region, there are 28 beauty doors in the U.S., 10 in Asia and 52 in Europe.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast