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MILAN — Prada is headed to the half-pipe.
The Italian brand has created a new freestyle line for snowboarders and skiers that will be tested initially by instructors from three top ski schools in Selva di Val Gardena (Italy), St. Moritz (Switzerland) and Megève (France).
The suits and single pieces are made with Taslan cloth and 120-gram stuffing.
To guarantee water resistance, all closures are waxed and thermo-welded; drawstrings cinch arm cuffs and hems.
The jackets are available in either navy blue with a red stripe or yellow with a silver one and feature first aid pockets. Pants are stuffed with compact wadding and feature a maxi pocket on the side and back padding.
At the end of the season, the instructors will give their feedback on the clothes’ performance so Prada can expand the collection and roll it out to the brand’s namesake stores plus the 500 sales points worldwide that carry Prada skiwear. The average price for a ski suit is $1,500.
The freestyle undertaking is an evolution of “The Leading Ski Schools,” a project started in 1999 by Prada for which it supplies high-performing ski gear to instructors.
This story first appeared in the October 26, 2006 issue of WWD. Subscribe Today.