MILAN — Thanks to last-minute decisions by Prada and Fendi, which opted to show on Feb. 25, Milan Fashion Week will not be compressed in the three-day weekend dreaded by many in the industry.
“We should all be grateful to [Prada and Fendi],” said Mario Boselli, head of the Italian Chamber of Fashion, who has been battling for a calendar of “at least five full days.”
Prada was originally penciled in on Feb. 26 and Fendi on Feb. 27. Boselli said “good sense eventually prevailed.”
A Prada spokeswoman said showing a day earlier was not necessarily done to extend the calendar, but because “it was the only intelligent thing to do. We moved in order to make everyone’s life easier and especially out of respect for those designers whose work would otherwise be penalized.”
A Fendi spokeswoman said the company, “when asked to support the Italian fashion system in such a particular moment, felt is was crucial to give its contribution. As an Italian brand, Fendi wanted to pay respect to all the people and institutions involved in the industry. Appreciation for Prada, who joined forces in this effort.”
That said, double espressos still will likely be a daily requirement for retailers and editors facing the fashion marathon. Officially scheduled to run Feb. 24 to March 1, the Milan fall-winter 2010 season kicks off on Feb. 25 with the two above-mentioned shows, as well as D&G, Blugirl, Krizia, Just Cavalli and Moschino Cheap and Chic. On Feb. 26, Dsquared2 will start the day at 9 a.m. and two Jil Sander shows (at 7.45 p.m. and 8.30 p.m.) will close it. Slotted in between are Blumarine, Sportmax, Alberta Ferretti, Luisa Beccaria with two shows and C’N’C Costume National, in addition to Gianfranco Ferré, Emporio Armani and Versace each holding two shows.
The following day, Bottega Veneta is the first show at 9 a.m., followed by Antonio Marras, Max Mara, Les Copains, Iceberg, two Giorgio Armani shows, Moschino, John Richmond, two Gucci shows, Brioni and Emilio Pucci. Younger designers Francesco Scognamiglio and Gabriele Colangelo will close the day at 8 p.m. and 8.45 p.m., respectively.
Feb. 28 will also be a tightly packed with Dolce & Gabbana, two Marni shows, Anteprima, Byblos, Marco de Vincenzo, Etro, Roberto Cavalli, Missoni, Salvatore Ferragamo, Ermanno Scervino, Versus and Aquilano.Rimondi. Less international brands, such as Laura Biagiotti, Mila Schon and Mariella Burani,will show March 1.
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In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
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25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye