Miuccia Prada may have shown an austere sophistication on the runway for her main line, but she also understands that even the chicest girl has moments when all she wants to do is trade in her nipped dresses and feathered capelets for a great pair of...
Miuccia Prada may have shown an austere sophistication on the runway for her main line, but she also understands that even the chicest girl has moments when all she wants to do is trade in her nipped dresses and feathered capelets for a great pair of jeans.To that end, Prada is exponentially increasing its denim offering for fall via Prada Sport. While the division may be known for its little red plastic strip, the company is quick to point out that the label is an extension of Prada and not a second line. “Prada Sport allows the client to dress 24/7 in Prada,” said a company spokeswoman. “It completes the Prada lifestyle.”The denim collection, 90 percent of which is made in Japan, features five-pocket jeans, miniskirts, shirts and basic jackets and builds upon the smaller offering shown in the current spring line. The company said the expanded collection was a result of continuing customer requests.Jeans, done in blue, black, gray and a dark military green, come in four different cuts, including slim and straight and low-slung. A slew of washes and special treatments, such as all-over printing, spray-painting and piece-dying, are often mixed together for a layered effect. In what Prada said would be the first of many similar project collaborations, the Italian company worked with French graffiti artist Mambo to create an eclectic capsule collection of patchwork T-shirts. Mambo’s graphic designs are printed on fabrics, which are cut and stitched onto the cotton Ts. At retail, skirts and jeans start at just under $300 and go to around $1,200 for shearling-lined denim jackets. The collection will be sold for fall at key department stores, specialty shops and Prada boutiques.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim