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Première Vision Opens To Non-European Mills

NEW YORK -- After decades of keeping its doors shut to all but European textile producers, Premiere Vision last week said it plans to include 13 non-European exhibitors at its September edition.<P>"Now the market is global...and there was a big...

NEW YORK — After decades of keeping its doors shut to all but European textile producers, Premiere Vision last week said it plans to include 13 non-European exhibitors at its September edition.

This story first appeared in the June 25, 2002 issue of WWD.  Subscribe Today.

“Now the market is global…and there was a big demand from the exhibitors and visitors for the PV to begin accepting quality non-European exhibitors,” said a spokeswoman for the Paris textile show, who added that organizers were proceeding “very cautiously” in the move and that all exhibitors “have to have a good reputation as an established company.”

“We are not trying to just have more and more companies…We want to have the best of what is produced in the world,” said Daniel Faure, president of P.V. “We probably will open to some more each season, but we will still have in mind each season the question of `Do they bring something interesting to the market?’ They need to have a real collection.”

Show organizers said weavers from Japan, Turkey and Uruguay have been accepted to participate in the Sept. 18-21 staging of the show. They were screened by the same seven-member committee who evaluate the show’s European applicants.

Premiere Vision was first staged in 1973, with 15 weavers from Lyon. In 1980, it opened its doors to British weavers, and in the two decades since has slowly admitted more exhibitors from elsewhere in Europe. Currently, organizers expect the largest contingent of exhibitors at the September edition to hail from Italy, with 332 of the total 747 expected exhibitors.”