NEW YORK — Prescriptives and Henri Bendel officially introduced PxExpress by Prescriptives with a party at the store last week. The event was thrown jointly by Bendel’s, Prescriptives and Vogue magazine. It featured a vintage dress auction and sidewalk hopscotch games for makeup samples.

The counter debuted softly at Bendel’s on Nov. 11 but response was immediate, according to Ed Burstell, the store’s vice president and general manager. Though neither Burstell nor Lauder executives would break out figures, industry sources indicated the counter garnered $20,000 in sales during the two weeks before the formal launch.

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