NEW YORK — Prescriptives is targeting consumers who want the benefits of doctor-administered dermabrasion —?without the time spent in a dermatologist’s chair.
With Dermapolish, a three-part kit that the brand will begin marketing in April, Prescriptives plans to attract the same Gen-X/Baby Boomer client that spends time on the traditional treatment. "According to the American Society for Aesthetic Plastic Surgery, microdermabrasion was the fourth most-requested cosmetic [dermatology] treatment in 2001, up 50 percent over the year before," noted Karyn Grossman, the bicoastal dermatologist who helped Prescriptives formulate the kit. Grossman began working with the brand late last year.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)