NEW YORK — Prescriptives is targeting consumers who want the benefits of doctor-administered dermabrasion —?without the time spent in a dermatologist’s chair.

With Dermapolish, a three-part kit that the brand will begin marketing in April, Prescriptives plans to attract the same Gen-X/Baby Boomer client that spends time on the traditional treatment. "According to the American Society for Aesthetic Plastic Surgery, microdermabrasion was the fourth most-requested cosmetic [dermatology] treatment in 2001, up 50 percent over the year before," noted Karyn Grossman, the bicoastal dermatologist who helped Prescriptives formulate the kit. Grossman began working with the brand late last year.

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