By and  on June 19, 2009

FLORENCE — For their first show outside the U.S., Proenza Schouler’s Jack McCollough and Lazaro Hernandez said “basta” to runways and traditional formats. Instead, the duo asked three contemporary artists to interpret their pre-spring collection in each one’s medium, and presented the work in a raucous, avant-garde bash.


“Now that pre-collections are becoming so important, it’s nice to be able to explore other avenues by which to show it,” said Hernandez. “Especially since it’s inherently a more commercial collection, there’s room to balance that with something more showy.”

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