ATLANTA — One of the hottest designer lines at Barneys New York, Jeffrey or Brown’s in London is not from Paris, Milan or even New York. Project Alabama, a homegrown collection rooted in recycled T-shirts, is putting the unlikely venue of Florence, Ala., on the fashion map.

“It has everything going for it,” said Julie Gilhart, vice president, fashion director, Barneys New York, who fell in love with the line, which made its debut at the Chelsea Hotel two years ago. The collection is in Barney’s Co-op, and selling briskly, she said. “Customers respond to it on many levels: the quality, sense of style, the feeling of custom and intrinsic value.”

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