By and  on June 17, 2009

NEW YORK — P.S. may stand for postscript in literary terms, but the new retail concept from Aéropostale Inc., aimed at seven- to 12-year-olds, is no afterthought.

“We have the opportunity for at least 500 P.S. From Aéropostale stores,” said Julian Geiger, company chairman and chief executive officer. “Nobody is looking at this as a test. We have every reason to believe that this is going to be successful. We will be aggressive in order to grow this brand quickly. We’re leveraging systems, processes, sourcing and fabric from Aéropostale. [That will] allow us to grow quickly.”

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