PARIS — When Emilio Pucci started shipping his groovy, colorful wares to the U.S. in the Fifties, doubters said no one in America would be caught dead in a silk jersey.Then, one day Marilyn Monroe spied an intricately printed, waist-defining...
PARIS — When Emilio Pucci started shipping his groovy, colorful wares to the U.S. in the Fifties, doubters said no one in America would be caught dead in a silk jersey.Then, one day Marilyn Monroe spied an intricately printed, waist-defining Pucci blouse in a store window in Los Angeles. She bought it, immediately put it on, braless, and “the next thing you know she was married. The silk jersey was working,” Laudomia Pucci said, chuckling. “This is a story my father used to love telling.”And now the Florentine house, part of luxury giant LVMH Moët Hennessy Louis Vuitton, is sharing this chapter of its rich heritage by reissuing limited editions of some of Monroe’s favorite Pucci styles from the late Fifties and early Sixties. They are slated to bow next week at Pucci’s new Paris store and in mid-June at its boutiques in New York, Milan, Florence and Portofino.Monroe counted some 25 pieces of Pucci in her personal wardrobe. Theyfetched more than $500,000 when Christie’s auctioned them off in 1999. A blouse with a rigid man’s style collar, which brought $75,000, is among the styles being reproduced, along with Capri pants, a dress, a T-shirt and a square handbag. Retail prices range from $490 for shorts and $680 for the handbag to $1,200 for the famous blouse. The colors and prints are faithful to those in the Pucci archive, with fits slightly reworked.Catherine Vautrin, chief executive officer of Pucci, said Monroe epitomized the sexy glamour of the brand and its sporty, jet-set attitude. And, of course, the endorsement by an internationally beloved screen goddess makes for a great talking point for the brand. Still, Pucci will display archival photos of Monroe in its stores and sell her biography by journalist and photographer George Barris for young customers not intimately familiar with her style.Pucci, acquired by LVMH in 2000, is entering a new phase under its new creative director, Christian Lacroix, who will show his first collection for the house in Milan this fall. The new 1,100-square-foot boutique here on Avenue Montaigne, to be feted next week, is also part of efforts to raise the brand’s international profile.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion