PARIS — When Emilio Pucci started shipping his groovy, colorful wares to the U.S. in the Fifties, doubters said no one in America would be caught dead in a silk jersey.Then, one day Marilyn Monroe spied an intricately printed, waist-defining...
PARIS — When Emilio Pucci started shipping his groovy, colorful wares to the U.S. in the Fifties, doubters said no one in America would be caught dead in a silk jersey.Then, one day Marilyn Monroe spied an intricately printed, waist-defining Pucci blouse in a store window in Los Angeles. She bought it, immediately put it on, braless, and “the next thing you know she was married. The silk jersey was working,” Laudomia Pucci said, chuckling. “This is a story my father used to love telling.”And now the Florentine house, part of luxury giant LVMH Moët Hennessy Louis Vuitton, is sharing this chapter of its rich heritage by reissuing limited editions of some of Monroe’s favorite Pucci styles from the late Fifties and early Sixties. They are slated to bow next week at Pucci’s new Paris store and in mid-June at its boutiques in New York, Milan, Florence and Portofino.Monroe counted some 25 pieces of Pucci in her personal wardrobe. Theyfetched more than $500,000 when Christie’s auctioned them off in 1999. A blouse with a rigid man’s style collar, which brought $75,000, is among the styles being reproduced, along with Capri pants, a dress, a T-shirt and a square handbag. Retail prices range from $490 for shorts and $680 for the handbag to $1,200 for the famous blouse. The colors and prints are faithful to those in the Pucci archive, with fits slightly reworked.Catherine Vautrin, chief executive officer of Pucci, said Monroe epitomized the sexy glamour of the brand and its sporty, jet-set attitude. And, of course, the endorsement by an internationally beloved screen goddess makes for a great talking point for the brand. Still, Pucci will display archival photos of Monroe in its stores and sell her biography by journalist and photographer George Barris for young customers not intimately familiar with her style.Pucci, acquired by LVMH in 2000, is entering a new phase under its new creative director, Christian Lacroix, who will show his first collection for the house in Milan this fall. The new 1,100-square-foot boutique here on Avenue Montaigne, to be feted next week, is also part of efforts to raise the brand’s international profile.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews