EVIAN, France — A company is made of tangible and intangible parts, said Javier Cano, chairman and chief executive officer of Puig Beauty and Fashion Group, in his keynote address titled "The Value of a Company — Internal Ways to Grow."

Cano said that the tactics generally used to generate internal growth require heavy investments in advertising as well as the development of new brands, activities and categories. He added that companies can also increase their international reach and enter new channels of distribution to drive this development.

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