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Pump It Up

NEW YORK — Estée Lauder is continuing its quest to bulk up its mascara business with MagnaScopic Maximum Volume Mascara, a lash-building formula. Launching in March, the mascara will be available in upward of 2,200 doors in the U.S. Sources...

NEW YORK — Estée Lauder is continuing its quest to bulk up its mascara business with MagnaScopic Maximum Volume Mascara, a lash-building formula. Launching in March, the mascara will be available in upward of 2,200 doors in the U.S. Sources estimate that it could do $20 million or more at retail in its first year on counter. For more, see page 10.

This story first appeared in the December 13, 2002 issue of WWD.  Subscribe Today.