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Pump Up The Volume

Trade show organizers are seeking to boost business by expanding into new categories, courting buyers from untapped regions of the country and forging relationships with other events and trade groups.

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Trade show organizers are seeking to boost business by expanding into new categories, courting buyers from untapped regions of the country and forging relationships with other events and trade groups.

This story first appeared in the December 18, 2002 issue of WWD.  Subscribe Today.

View Slideshow