For many designers, it was all about volume in New York. Style.com has provided the top 20 designers with the most page views following the first 12 days they were posted. Though late for his own show, Marc Jacobs nabs the top spot for the third year in a row. And was it Ms. Lopez’s celebrity or her fashions that sparked so much interest following her premiere? WWD said it was a little bit of both.

  1. MARC JACOBS
    Page views: 1,548,269

    “This show offered a darker, broodier world view than anything Jacobs has proposed in years, yet it clung to a hopeful romance,” WWD said. Volume ruled, but so did cashmere sweaters and burgundy eveningwear.

  2. SWEETFACE
    Page views: 1,321,919

    In this, Jennifer Lopez’s virgin fashion show, jeans and baby dolls to lavish fur and diamonds adorned the runway. Even if innovation was a bit lacking, the collection could find a niche if the price is right.

  3. MARC BY MARC JACOBS
    Page views: 1,318,143

    This line from Marc Jacobs continues an impressive independence from its sister collection. Jacobs revealed a lineup of “cool kid” clothing, which included volumized skirts and parkas to tartans and pinstripes.

  4. OSCAR DE LA RENTA
    Page views: 1,132,607

    Coining de la Renta a “trend maven,” WWD revealed his fall favorites: volume and flats. Add to that scads of fur and embroidered skirts. Two fans who reflect his versatility? Laura Bush and Beyoncé Knowles.

  5. RALPH LAUREN
    Page views: 1,090,552

    Lauren’s series of lean shapes and curvy knits were inspired by his collection of vintage racing cars (on display at Boston’s Museum of Fine Arts beginning Sunday).

  6. CALVIN KLEIN
    Page views: 1,010,395

    Going against the volume theme, Klein’s successor Francisco Costa revealed a bold show of grid motifs, origami trim and leather tiles on his women’s wear.

  7. ZAC POSEN
    Page views: 1,005,800

    WWD raved Posen’s dresses “looked plenty alluring.” Favorites included his Grecian-inspired, pleated goddess dresses. “It made for his best collection yet,” said WWD.

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