MADRID — Italian beauty brand Pupa is gearing up to blitz the Spanish market with a reenergized game plan that includes an eventual rollout to 1,200 doors and upgraded first-year sales projections.
"At one time, we hoped to generate 4 million to 5 million euros [$4.3 million to $5.3 million] at wholesale but we’ve revised that figure to 6 million euros [$6.4 million]," said Celia Crespo, marketing director of Pupa Cosmeticos España, a division of Italy’s Micys group.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)