MADRID — Italian beauty brand Pupa is gearing up to blitz the Spanish market with a reenergized game plan that includes an eventual rollout to 1,200 doors and upgraded first-year sales projections.

"At one time, we hoped to generate 4 million to 5 million euros [$4.3 million to $5.3 million] at wholesale but we’ve revised that figure to 6 million euros [$6.4 million]," said Celia Crespo, marketing director of Pupa Cosmeticos España, a division of Italy’s Micys group.

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