NEW YORK — With the airline industry facing upheaval, terrorism still weighing heavily on the minds of travelers and cruise ships plagued with sick passengers, vacation-dependent swimwear firms are employing a variety of strategies and special promotions to attract shoppers.

And with this year’s retail sales expected to be flat or slightly up from last year’s $1.8 billion, executives are breaking away from well-worn formulas in favor of new practices.

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