NEW YORK — With the airline industry facing upheaval, terrorism still weighing heavily on the minds of travelers and cruise ships plagued with sick passengers, vacation-dependent swimwear firms are employing a variety of strategies and special promotions to attract shoppers.

And with this year’s retail sales expected to be flat or slightly up from last year’s $1.8 billion, executives are breaking away from well-worn formulas in favor of new practices.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus