By  on May 14, 2007

NEW YORK  — Phillips-Van Heusen is getting serious about its Arrow brand.

This fall, the company will debut the first ad campaign since it acquired the $1 billion label three years ago—a social awareness campaign centered around efforts to help rebuild Ellis Island, the facility in New York harbor that served as the entry point for 12 million immigrants from the 1890s until the middle of the 20th century.

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