By  on June 20, 2007

NEW YORK — Phillips-Van Heusen plans to open 10 full-price retail stores for its Calvin Klein “white label” business in malls, this year and next. “This is a platform for us to showcase the Calvin Klein better label to consumers,” said Emanuel Chirico, CEO of PVH, at its annual meeting here on Tuesday. “We will be in the best malls in America. If this concept proves to work, both from a marketing and profitability standpoint, it has the potential to be a 100-store chain over the next five to six years.”

Currently, PVH operates about 80 Calvin Klein outlet stores in the U.S.

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