In the late Seventies, design-conscious Esprit co-owner Doug Tompkins put together a top-notch team to hone the brand’s image and reach a wider audience.

Tompkins consulted Ettore Sottsass and his Eighties Memphis Design collective in Milan for store designs, and iconic photographers Oliviero Toscani and Robert Carra for advertising campaigns and colorful catalogues that sought to raise social consciousness. To create a seamless image from advertising and packaging to store signs and hangtags, Tompkins hired graphic artist Tamotsu Yagi from Japan. “He was one of the principal figures” in Esprit’s design story, Tompkins said of Yagi, who has a namesake design firm in San Francisco.

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