By  on September 10, 2008

Ali Hewson may be Bono’s wife, but she’s also the brains behind Edun, the brand they started together with Rogan Gregory in 2005. Now that Gregory has left, Hewson on Tuesday unveiled an evolution of the line designed by her and Sharon Blankson, U2’s longtime stylist and new creative director at the contemporary firm. Together, they are committed to their mission to produce eco-friendly clothes through sustainable farming practices in Africa, Peru and India. And stores are in the works, as well.

WWD: Rogan has been with you since you launched in 2005. How is it going now that he’s gone?

Ali Hewson: Rogan helped us launch and he was so great to have around, but I think he left us at a time where we feel good about taking it into our own hands. He had to step away — he just has so many other things going on. Sharon Blankson, who is a great friend of ours and who has worked as a stylist with U2 for years, has really stepped up and is helping us with design. She has been great for us, she’s such a talent. We are still great friends with Rogan.

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